Florist Fulham Privacy Policy

Introduction

At Florist Fulham, your privacy and data protection rights are paramount. This Privacy Policy explains how we collect, use, store, and protect your personal data when you place an order with us for delivery in Fulham and surrounding districts. Our practices are designed to comply with the General Data Protection Regulation (GDPR) and other relevant data protection laws. This policy applies to all customers using our services within the specified areas.

What Data We Collect

To process orders efficiently and deliver exceptional service, we may collect the following types of personal data:

• Contact Information: Your name, delivery address, email address, and telephone number.
• Order Details: Details of your purchase including products, delivery dates, and recipient information (where applicable).
• Payment Data: Payment method information (note: payment card details are not stored by Florist Fulham, but may be processed by payment providers).
• Correspondence: Records of communications you have with us by phone, online form, or other means.
• Website Usage Data: Technical information including IP address, browser type, device type, and usage data collected through cookies and analytics tools.

Lawful Basis for Data Processing

We process your personal data under several lawful bases under GDPR:

• Contractual Necessity: Most of the data we collect is required so we can fulfill our contract with you—this includes processing and delivering your order and handling payment.
• Legal Obligation: Some data may be retained for accounting, taxation, and record-keeping as required by UK law.
• Legitimate Interests: We may use your data for administrative reasons, service improvement, fraud prevention, or to inform you about changes to our services. We always balance these interests with your privacy rights.
• Consent: Wherever required for marketing or optional communications, we will request your explicit consent.

How We Use Your Data

Your personal data is used for purposes including:

• Processing and delivering your floral orders.
• Communicating with you regarding your order status or responding to your inquiries.
• Improving our products, services, and customer experience.
• Complying with legal and regulatory requirements.
• Keeping proper business records and managing potential disputes.
• Sending service-related notifications or, if consent is provided, occasional marketing communications.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, including to meet legal, accounting, or reporting requirements. Typically, order details and associated contact information are retained for up to six years, unless a longer retention period is required by law. Payment information is handled by secure payment processors and is not stored by Florist Fulham. After the retention period, your personal data is securely deleted or anonymized.

Processors and Recipients of Your Data

To provide our services, we may share your information with carefully selected third-party processors who act on our behalf, including:

• Payment service providers to process your financial transactions securely.
• Delivery partners or couriers responsible for delivering your orders.
• IT service providers who support our website, systems, and customer management software.
• Professional advisors such as accountants, legal consultants, and regulatory authorities (if required by law).

All data processors are required to adhere to strict data protection and confidentiality agreements aligned with GDPR standards. Florist Fulham does not sell or rent customer data to any third parties for profit.

Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of Access: You may request access to the personal data we hold about you, along with details of how it is processed.
• Right to Rectification: If any information is incomplete or inaccurate, you are entitled to request its correction.
• Right to Erasure: Under certain circumstances, you have the right to request your personal data be erased.
• Right to Restrict Processing: You may ask us to restrict the processing of your data in certain situations.
• Right to Data Portability: You are entitled, where applicable, to receive your personal data or have it transferred to another controller.
• Right to Object: You have the right to object to certain types of processing, such as direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time without affecting the lawfulness of processing based on consent before its withdrawal.

If you wish to exercise any of these rights, please contact us using the methods provided on our website. We may need to verify your identity to process your request.

Cookies and Website Tracking

Our website uses cookies and similar technologies to enhance user experience, enable essential site functionality, and analyze usage patterns. Where legally required or for non-essential cookies, we ask for your permission to use them. You can manage your cookie preferences via your browser settings at any time.

International Data Transfers

We primarily process and store your data within the United Kingdom. If any personal data is transferred outside the UK or European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your privacy rights, such as Standard Contractual Clauses or equivalent measures.

Policy Updates

We may occasionally update this Privacy Policy to reflect changes in regulatory requirements, our data practices, or the functionality of our services. Any significant updates will be clearly stated on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact & Complaints

If you have questions about this Privacy Policy or believe your data rights have been infringed, you can contact us through the details listed on our website. Additionally, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

This Privacy Policy applies to all customers of Florist Fulham placing orders in Fulham and surrounding districts. By using our services, you acknowledge and agree to the terms of this policy.